2018 Social Media Trends: Were We Right On The Money? The rise of vertical storytelling Nieman Journalism Lab The emergence of social platforms and smart phones have seen a huge change in how we consume content. If playing a third person game, most of the time, the field of view is wide enough to fit your whole gameplay recording to the composition height, providing a clear viewing experience. In 2019, 96% of online video consumption is on mobile which means the vertical video format is in the demand. On top of this, a plethora of websites and apps have adapted but the biggest marker in the sand was when YouTube finally gave in with their full-size vertical upload option and their subsequent vertical-only record and upload tools. Bassem Saber Video Advertising is Growing Are You Making the Shift? Vertical videos for social media | Adobe 5. Influencers are recognized for being a creative force that pushes the bounds of the medium. In fact, a recent, Open Influence uses Amazon Rekognition to enhance its influencer marketing platform. The Rise of Vertical Mobile Videos The rise of social platforms on smartphones has changed the landscape of how content is consumed. Related: Five Mistakes You Are Making When Creating Video Content. Two more important factors are that 57% of user-generated videos are shot vertically, and 94% of users hold their phone vertically, so it's safe to say they are just more ergonomically sound for the modern user from a user experience (UX) perspective. We can feel advertising execs all over the country nodding in agreement while directors and cinematographers spit out their organic tea in disgust! With smartphones flying out of pockets everywhere, vertical content is captured nearly every second of every day, changing the entire landscape of how world events are reported on and consumed. In short, it means a vertical video content format (9:16 aspect ratio) is on its rise. T he Congressional Budget Office projected Wednesday that public debt will balloon to 107% of the country's gross domestic product by 2029 and a whopping 181% by 2053 . The popularity of vertical videos is on the rise and, in today's world, it makes sense. New video features from interactive polls to geofilters, stickers and augmented reality continue to reshape both the storytelling and the consumption experience--opening up more ways than ever for brands to engage fans. All in all, its no wonder that Stories is growing 15x faster than newsfeeds, making it a perfect place for vertical video content. Follow @Ogilvy on Snapchat for a whole week of vertical video devoted content, from 4.25-4.29. The Rise of Lifestyle Photography and Vertical Video in Social - Medium That's why the pressure at sea level is often characterized as one atmosphere, a unit equivalent to almost 15 pounds per square inch (psi). Make no mistake, vertical has definitely arrived. With its innovative concept of short, 10-second photos or videos sent to your friends, only to be wiped off the face of the earth immediately after being viewed, Snapchat was an instant hit with young millennials. Why You Should Advertise on Facebook Messenger. Goldman Sach's gives its list of high Sharpe ratio stocks. When playing an FPS without a face-cam, the footage can often feel cramped if fixed to the height. As people spend more time-consuming content on mobile devices, platforms have come to realize they need to provide solutions that enhance the user experience on the small screen. If you want to boost engagement, consider using vertical video, and heres why: it has a 90% higher completion rate compared to horizontal videos; 79% of consumers claim that the format is more engaging; and 65% of people find brands using vertical video for their advertising to be more innovative. Perhaps the fewer pixels a filmmaker has can ensure one is more calculated in their approach to filmmaking? A new perspective. 1 9 Predictions for Journalism 2019 The rise of vertical storytelling "In 2019, horizontal scrollytelling will feel stale and old. Relevance, authenticity and action are all important, but even the most visually stunning story can fall flat ifit doesnt captivate. Within recent years the popularity of vertical video has sky rocketed with the influence of TikTok, Instagram 'Reels' and of course Fruitlab 'Slices'. As the rescue efforts continue, here are three scenarios of what could have happened. This reveals more of your gameplay with the blur effect masking the duplicated video that is fixed to the height of the composition. We are currently witnessing the democratization and disruption of the way news breaks and is consumed in real time. In fact, Instagram Stories is considered to be the fastest growing product in Facebooks history (see below). ), you can discover breaking news content faster from powerful platforms like Snapchat than you will ever be able to again by way of reporters and news trucks. With smartphones flying out of pockets everywhere, vertical content is captured nearly every second of every day, changing the entire landscape of how world events are reported on and consumed. His areas of expertise are in search engine optimization (SEO), search engine advertising (SEA), social media, content ideation, marketing automation, and web optimization. They also found that less than 30% of users are turning their phones sideways to watch an ad and they only watch 14% of each ad! Wide screen and horizontal will not be going anywhere but neither will vertical and if we are to be heard and seen in the content world, we must absolutely embrace it. With the rise of influencers and UGC, and our favourite traditional stars telling us what they eat for breakfast on social platforms, the more intimate they get, the better. First of all, its important to pay attention to the number of users who access this format via social media: the community of Instagram Stories daily users has grown 5x times (totaling 500 million people) since its launch; WhatsApps status has hit 450 million users; Facebook messenger stories has 300 million users;and Snapchat has 173 million fans. Vertical videos have been on the rise for a few years now, and it doesn't seem like they'll be going anywhere anytime soon. Holding your phone upright with your left hand gives you the opportunity to interact with your right (or vice versa if you are a lefty). When Cosmopolitan collaborated with shoe brand Sperry, the Sperry video ad fit perfectly into Cosmopolitons Snapchat channel, giving it an organic feel and increasing their overall viewership. Stocks rose on Thursday after second quarter GDP was . With society used to the traditional widescreen format, it can be difficult to share the same depth in terms of the context of a short story. The vertical format inherently requires a closer cropped, more refined take. You can follow Bassem on his social media channels for weekly marketing tips and tricks. Nespresso are leading this embrace in a truly ground-breaking way. When the action is in front of you, like billions of people around the world, you pull out your phone to record a short video. And in 2018, users spent an average of 69 percent of their media time on their smartphones. There are two factors about vertical video that make use of this: most vertical video content on the internet today is between 10-60 seconds to cater to that dwindling attention span, and. June 28, 2023 02:00 PM. Audiences are gravitating toward video, which can also help with discovery on social media. With the phenomenal adoption of mobile - both the ability to record and view video in portrait mode, and consumers increasingly preferring to do exactly that - has made it a . Now responsible for over 85% of all web traffic, mobile video is the most effective way to reach and engage audiences at scale. Here is what you will learn:YouTube shorts has gained significant popularity Why YouTube Shorts are a major player in the vertical video market, competing with Instagram and TikTok. With 50 billion daily views and 1.5 billion monthly active users, YouTube shorts is a significant player in the vertical video market. All rights reserved. The rise of vertical video presents a challenge for content creators. In either case, vertical video looks set to be a staple in the coming years, barring another revolutionary change in the way we consume content. Instagram recently launched a new long-form video hub called. In line with this trend, weve seen Snapchat, Instagram Stories and Facebook all move to embrace vertical content formats. Did you hold your phone sideways or vertically? 6. According to The Telegraph, 2016 marked the first time in history that more users accessed the web through mobile devices than through desktops. 0629_DEW_POINTS_WILL_RISE_MAPS_NATIONAL. The smartphone big hitters have made vertical-specific portrait modes and camera specs and Snapchat, as it happens, pioneered the vertical rise in the social space. Check out this breakdown of the best jobs for introverts. The rise of vertical videos and why this makes absolute UX sense Vertical videos make it easier for viewers to watch video, hence their rise in popularity. The segments are shot and built for younger viewers who are consuming stories in short bursts, with each segment lasting a couple of minutes and viewers skipping through uninteresting subjects with a tap of their finger. The rise of vertical video presents both opportunities and challenges when it comes to brand storytelling. The rise of vertical video in mobile, social feeds - Grabyo #amvisualsau #videoproductionagency #videoproduction #videoproductioncompany #videopostproduction #videoclipproduction #videocontentproduction #videoproducer #australia #sydney #videography #productionlife #videoedits #videocontent #contentvideo #contentcreation #contentmarketing #video #brand #content #production #setlife #behindthescenes #smallbusiness #startuptipoftheday | Client services and business development manager. In fact, research has shown we hold our phones vertically 94% of the time. THE DETAILS REALLY MATTER Intricate details such as including a clear call-to-action, using stickers on Stories, localizing your content, and using voiceovers and captions to bring your content to life can be the difference between a good piece of content and a great one. Mobile users watch vertical video content with ease With the rise of modern technologies, consumer behavior has changed. The Rise of Vertical Video: How ESPN, NBC and Top Brands Are - Tagboard The Rise of Vertical Video - Medium 1. However, the vertical orientation offers immediacy, an intimate view and interactivity as the consumer holds their touchscreen smartphone in the upright position. If that's confusing, it might be easier to think of it in terms of shooting in "portrait" rather than horizontal or "landscape.". Clearly more outlets are catering for the medium but are brands actually embracing it? But it's sparked some backlash in . One of the key drivers of the rise of vertical video is the increasing use of smartphones for consuming media. The Rise of the Vertical Music Video - The Ringer The Rise Of Vertical Video: How Top Brands Are Adopting A New Content Format, https://www.forbes.com/sites/forbescommunicationscouncil/2018/02/02/the-rise-of, 14 Holiday Shopping Stats to Help You Plan in 2018, Shoppers More Interested in Free than Fast Shipping, Know Your Customer: UK Shopper Survey 2018. As viewers hold their phones upright and sift through mountains of content with the tap of a finger, brands have to produce stories that grab attention from consumers in the moment. New interactive features will continue to change the way we tell stories, opening up opportunities to engage with viewers all around the world. Our brains are focused on survival. Listen to article The challenge for brands that are not already riding the vertical video trend at full speed is that they do not have effective vertical video content that was specifically shot and created for that purpose. Vertical video has customarily been respected less positively by content creation experts, however, this observation is changing, and evolving quick. One way to fix this is to duplicate your gameplay, scale down the top layer by 20% and blur the duplicate underneath. Many are simply adapted from the hero-ed 16:9 versions too. There has likely been some type of "catastrophic failure" to the Titan sub, Stefan Williams, a professor of marine robotics at the University of Sydney whose lab works with uncrewed submersibles . Watch The Rise of Vertical Indoor Farming - Bloomberg Snapchat pioneered the vertical rise in the social space. Breaking Mobile Video Rule #1: Shooting Vertical Video The Rise of Vertical Video - LinkedIn Social media and other content platforms have made the shift to accommodate where people consume their media3. How your brand can create effective vertical videos. Is Vertical Video Really the Future? - Crews Control We are in the midst of a "Vertical Video" boom. Any unnecessary components that may interrupt your viewing experience are often hidden or reduced to the bare minimum, allowing no distraction from a busy comment section or invasive blank spaces between posts. https://medium.com/@subsign/vertical-vs-horizontal-video-2ed0a76a02ce, https://www.slideshare.net/kleinerperkins/internet-trends-v1/24-24Time_Spent_on_Screens_by, https://storage.googleapis.com/snapchat-web/success-stories/pdf/overview/pdf_snap_ads_overview_en.pdf, https://later.com/blog/vertical-video-for-igtv/, https://mashable.com/2017/12/28/vertical-video-mainstream-year/#qpaMLxL_2mq7. Now, vertical content is the more convenient format for mobile users, who made up 57% of all worldwide video plays according to that same infographic, but that's not the only reason. 4 min. started embracing this format, featuring 30-second previews of its programming. There, we said it. In fact, a recent study showed 72 percent of millennials dont rotate their phones to watch widescreen videos. MediaBrix found a 90% higher completion rate for vertical videos compared to horizontal videos. 0629_DEW_POINTS_WILL_RISE_MAPS_NATIONAL - Videos - The Weather Channel Be bold, try new features and give your audience the chance to use their other hand. Twitter followed, then Instagram and Facebook took the leap in a big way with their 'Stories' functions. The Rise of Vertical Video - A Change in Perspective - LinkedIn You would think that this minor step would not have a significant impact on our likelihood of viewing video content in a horizontal orientation, but in fact, according to this comprehensive infographic from breadnbeyond, less than 30% of users will actually turn their phone sideways to view an ad, and those who do, watch just 14% of it on average! Follow us at @AMVisuals.au on Facebook, Instagram, and YouTube! Vertical also lends itself well to interactivity through augmented reality and ease of use for one-handed speed-likes, stickers and emoticons. What Is IP Targeting and How Can I Use It for My Business? although interestingly, they still on the whole have significantly decreased budgets. A successful vertical story starts with grabbing your audiences attention while also letting the passion and character of people shine through. Theyve used vertical videos to introduce and promote new food creations, including the ad below for their spicy Diablo sauce. The rise of vertical video in mobile, social feeds January 31, 2018 Mobile video consumption continues to rise at a staggering rate. As filmmakers, the idea of shooting vertical is uncomfortable for some and we must re-calibrate ourselves to think of it as an art form rather than a compromise. Press the share icon at the bottom-right of the page, which looks like an arrow pointing right. We go vertical, thats where. New interactive features will continue to change the way we tell stories, opening up opportunities to engage with viewers all around the world. Video Is the Top Debate in Podcasting and Could Shape Its Future No matter how big or small your business is, integrating vertical formats into your marketing planOpens a new window is a must to satisfy your social media followers who crave for video content. That's why the most useful thing you can do today to kickstart your brand's vertical video content creation efforts -as is the case with most things in life- is to get out there, and just do it! ), you can discover breaking news content faster from powerful platforms like Snapchat than you will ever be able to again by way of reporters and news trucks. Thus, keeping up with constantly changing trends is a must. 1. Stock Market News Today: US Stocks Rise on Positive Economic Data Usually the aspect ratio falls somewhere around 9:16. While these platforms are already designed and optimized to keep you engaged, there's an inherent quality about vertical videos that makes them more immersive, especially for younger generations, than horizontal videos. But what is it about vertical that is so appealing? But why exactly are vertical videos taking social media, and indeed the wider digital marketing landscape, by storm? If you spend time on social media, you've certainly noticed the rise of vertical videos. In the last year, we've seen NBC's Golf Channel and NFL Network pioneer the use of vertical video content syndicated on broadcast to aid in the art of storytelling. We are fruitlab.com a new content website and app that fairly rewards viewers, creators and gamers using the blockchain. The segments are shot and built for younger viewers who are consuming stories in short bursts, with each segment lasting a couple of minutes and viewers skipping through uninteresting subjects with a tap of their finger. In line with this trend, weve seen Snapchat, Instagram Stories and Facebook all move to embrace vertical content formats. New video features from interactive polls to geofilters, stickers and augmented reality continue to reshape both the storytelling and the consumption experience. The number of daily active users is growing rapidly People consume video content more than ever: 59% would rather watch a video than read text, 55% watch online videos every day, and social video generates 1200% more shares than text and visual content. Play Video A drone pilot captures footage of a humpback whale following a kayaker near Bondi beach. A few members of my team, myself included, are taking over . TV, movies and longer live streams are all widescreen, but well continue to see more investment than ever in vertical video, simply because of the ergonomics of how we all hold our phones. Are vertical videos the future of your video marketing? [Infographic Take a look at Instagram Creators Presents to get a sense of how users are exploring the growing potential of the vertical canvas. Even Netflix started embracing this format, featuring 30-second previews of its programming. We didnt use footage from TV or elsewhere because it had to be an entirely original production to fit Instagram.. In fact, vertical videos have bec. Though Snapchat is no long the king it once was, other social platforms have taken on the lead, with Facebook, Instagram, and even Twitter favoring vertical as the new go-to orientation. Header image: Jean-charles Granjons film Impact screening at the Vertical Film Festival, Australia. Unlocking the Potential of Vertical Video. TV, movies and longer live streams are all widescreen, but well continue to see more investment than ever in vertical video, simply because of the ergonomics of how we all hold our phones. When it comes to vertical video, the more fans the format has, the more successful it is. Again, there will still be a small watermark present at the bottom-right of the screen, but you can easily crop it out using your editing software. The Rise of Vertical Video Marketing - Team Vision The rise of social videos. Related: The Video Age Has Arrived (And It's Not Going Away Anytime Soon), Co-founder and Chief Marketing Officer, Igloo. Federal debt will rise to 107% of GDP by 2029, CBO projects Whether you use Facebook, Instagram, Twitter, Snapchat, or YourTube for business, you have an opportunity to give vertical video format a try. Its no secret: people are consuming information through mobile platforms more than ever before. Robert John Davis, founder of the Advanced Video Practice at Ogilvy & Mather says, While mobile consumers can turn their devices horizontally, data trends suggest that they dont want to.. Moreover, all social media giants removed black bars on vertical videos in 2019, providing users with a more pleasant experience. Recent technological forces have brought unprecedented changes in consumer behavior. We'll be in your inbox every morning Monday-Saturday with all the days top business news, inspiring stories, best advice and exclusive reporting from Entrepreneur. For a long time, vertical video was somewhat mocked by production professionals. How did you capture the moment? In the last year, weve seen NBCs Golf Channel and NFL Network pioneer the use of vertical video content syndicated on broadcast to aid in the art of storytelling. He also spends a lot of time talking and coaching business owners and marketeers. Fareed Zakaria: The decay of democracy in India | CNN Vertical video has been on the up for a number of years but only recently has the industry really started to cater for it. What is more, the biggest video-sharing website, YouTube, claims that 70% of their watch time comes from mobile devices, so the company has launched vertical video ads to please users needs. Vertical video is nothing new. Martha Evans, Client services manager at Wing London. And what are the vast majority filming on? Be bold, try new features and give your audience the chance to use their other hand. The numbers speak for themselves vertical videos have disrupted the status quo and will only continue to grow as one of the most influential mediums of our time. ESPN has even created a vertically oriented version of their flagship show SportsCentre. Snapchat, Periscope, and the Rise of Vertical Video - LinkedIn We encourage you to read our updated PRIVACY POLICY. ignore. allows brands to build and share amazing AR experiences where you can augment the story youre telling with 3D objects. At Vice Media, the rise of vertical video has dovetailed with an internal shift, begun in 2019, to swap text content for video, according to Haik. Be bold, try new features and give your audience the chance to use their other hand. In fact, research has shown we hold our phones vertically. The vertical format inherently requires a closer cropped, more refined take. As viewers hold their phones upright and sift through mountains of content with the tap of a finger, brands have to produce stories that grab attention from consumers in the moment. 4. USE THE RIGHT DIMENSIONS There are few things more frustrating for users than having to watch a video with the wrong dimensions, and having a black frame take up 50% of the screen, or for a key detail in a video to be missing because it was cropped out. KEEP AN EYE ON TRENDS Original ideas are always going to be an important asset in your marketing team's toolkit on new-age social media channels, but following recent trends and capitalizing on those that could be relevant and effective for your brand is a great way to piggyback off others' success. With smartphones flying out of pockets everywhere, vertical content is captured nearly every second of every day, changing the entire landscape of how world events are reported on and consumed. January 19th, 2022, 4:11 PM PST. People usually aren't on TikTok or Instagram Reels to see the same boring mix of "look at me!" Prior to launching SportsCenter on Snapchat, virtually every highlight we created would first use the traditional game angle, then go to replay angles on some of the biggest plays. While a visit to the cinema has become an occasional treat and TV a nightly routine for many, the new reality is that we are on our phones constantly. However, those days are far behind us: with 4.68 billion mobile phone users who hold their phones vertically 94% of the time, people produce and consume videos holding their gadgets upright. Twitter followed and, of course, Instagram and Facebook took the leap in a big way with with their Stories functions. In 1894, tienne-Jules Marey produced and directed Falling Cat. It's a much more personal way to consume content. KEEP AN EYE OUT ON NEW OPPORTUNITIES With such a rapidly advancing landscape comes new opportunities on a regular basis. The vertical format inherently requires a closer cropped, more refined take. keep an eye out to see how they make use of the vertical format. Whether its the 2018 Olympics, the World Cup or even natural disasters (storms, fires, etc. The Rise of Vertical Video: How ESPN, NBC and Top Brands Are - Medium Video content is considered to be more engaging and memorable, so top companies like Dunkin Donuts, Sephora, and Lululemon rely on this video format to achieve their marketing goals. From the dawn of our artistic consciousness as we know it, portraiture has always been there. Oil and natural gas prices rise after weekend of turmoil in Russia Sign up to our newsletter. Horizontal videos, the traditional viewing mode, are not completely in line with how people currently use their phones. While vertical video has long been easy to record in the age of the handheld camcorder, you could always just hold the camera sideways (although you'd still need to reorient the final recording in post-production) the format only began to take off as smartphones began adding video capabilities. Nicolas Duplaix, global sponsoring and events manager at Nespresso, tells us that in order to push innovation and re-cement their strong relationship with film, the company wanted to celebrate this rapidly emerging medium and to help talented content creators reach a wider audience.. It not only makes it easier to create in the moment content, its also more convenient for users who consume content on the go. Truth is, it is not minor. Just ask anyone who's ever spent hours upon hours scrolling mindlessly through TikTok or Instagram Reels. Holla!) The rise of vertical video presents both opportunities and challenges when it comes to brand storytelling. US stocks rise after fresh batch of positive economic data and bank stress tests. Vertical Storys will be all the rage." Ole Reimann The multimedia story that became a verb and whose name doesn't need to be mentioned here is now six years old. Navigate to the Live Photo you saved and press the share button at the bottom-left of the screen. Last fall, Instagram Stories launched interactive poll stickers following a popular polling company, Polly, that launched as a feature forSnapchatusers. Vertical videos are defined as the standard horizontal video (16:9) turned on its side, so the content is taller than it is wide (2:3). It definitely looks that way. Why Is There a Decline in Search Advertising Conversion Rates? The demographics of YouTube shorts viewers are younger, but also have a significant audience in the 35-45 age range.
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the rise of vertical videos